Emmy is the leading Nordic online store for second hand brand clothing. Emmy wanted to visually unify and refresh their social media channels to be more in line with the brand and better reach the target group.

 

I helped them to create a social media presence that stands out from image-heavy feed with clear and minimalistic graphic shapes. We also renewed Emmy's colour palette to better convey the essence of the brand: High quality, reliable, sophisticated. In addition to graphics and colours, the new image concept highlights clothes, fabrics, textures and patterns instead of people.

 

To maintain the consistency in social media, I created an easy-to-use templates for Emmy.   

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My role: Concept Design, AD, Graphic Design