The campaign purpose was to tell about Keva's renewed Omat eläketietosi service for those who haven't retired yet and are likely to be unaware about the amount of pension they will get. Just like things accrue to a collector, so does the pension accumulate.

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My role: AD, Concept Design

Copywriter, Concept Design: Harri Palomäki

Video edit: Jussi Niemi

Cinematographer, Director: Mika Pakarinen