Package design renewal for Aino-jäätelö according to the brief: evolution not revolution.

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This project I call handicraft. Each drop of jam and bits and pieces of chocolate or vanilla seeds are carefully designed and placed.

 

The project contained a consumer survey, and as a result of that my design was chosen. Altogether 17 different flavours / packaging designs including photoshoot planning and managing.

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My role: AD, Graphic Design, Photoshoot Managing

Creative Director: Jarno Varis & Iina Ratinen 

Photographer: Katri Kapanen