The Schiff

The Schiff is an office property in Hamburg, which needed help in rebranding to better reach the audience and stand out from the competitors. This futuristic building designed by J. MAYER H., in the heart of the city and right next to the traditional quarter, deserved a proper identity starting from naming, positioning and strategy. After the strategic work done by the Concrete Creative's team, it was my turn to bring the brand to life.

 

The visual language and the brand colours are derived from the building and its interior. The undulating profile of the F letters in the logo imitates the form of the roof. The visual brand identity aims to be sophisticated and minimalistic with a hint of modern tech vibe, while the interior visualisations support the impression of the bold and consistent final result.

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My role: AD, Concept Design, Graphic Design, UI/UX Design

Creative Director & Strategy: Martijn Koster

Strategy & Copywriting: Anika Paulus

Naming: Gunther Osburg

3D visualisation: Bo Business

Web developer: Jari Pelto-Piri