Brand Renewal

Agency

Valve

Brand strategy and brand identity for Senaatti-kiinteistöt and Puolustuskiinteistöt which merged into one organisation. 

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The biggest challenge was to find a visuality which serves both organisations. At the same time the identity was required to stand precious and credible, reflect its state-owned role not forgetting the forward looking attitude and eager to be a desired employer. 

From visual point of view this huge project contained everything you can imagine a new organisation needs: from typography, visual language, brand imagery to essential brand assets for example stationary, PowerPoint templates, icons, sings, flags, lanyards, etc.

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I was responsible of design, production and careful implementation of the visuality to all touchpoints. I also took care of the launch which required close collaboration with the client and subcontractors.

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My role: AD, Concept Design, Graphic Design, Illustration, UI & UX Design, Motion Design

Photographers: Matti Immonen and Mika Pakarinen

Animator: Jussi Niemi, Valve & Indime