Emmy Second Hand

Emmy is the leading Nordic online store for second hand brand clothing. Emmy opened their second store in Sokos Helsinki and I helped them to design a brand/launch campaign.

 

Insight

What is common for second hand clothing businesses, is that their marketing and imagery looks all the same. Typically it features clothes hanging on hangers or presented by store employees in homespun social media videos. The reason why buying second hand isn't as attractive as new one, is that it has not been made attractive. To become a compelling alternative to new products in consumers mind, second hand clothing business needs a facelift in their marketing.

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Concept

The insight was the starting point for the campaign concept, which aims to highlight Emmy's carefully curated, high-quality brand clothing selection, combined with a message that encourages consumers to make sustainable choices.

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My role: Concept Design, AD, Graphic Design, Copywriting, Stylist 

Photographer: Sami Piskonen

Assistant: Ilkka Saastamoinen