Veho

When the core elements of a brand are valid, it may only need a refresh instead of a complete brand overhaul. Veho, a well-known car dealer had a solid foundation: a strong logo, a functional typography and a distinctive blue colour. What the identity was lacking, was a visual language, a broader colour palette and refined typography to support the design of modern and consistent brand materials.

 

To enhance Veho's visual brand identity, I designed a recognizable pattern – a graphic element based on the shape of the logo – along with an expanded colour palette and new typography guidelines. To ensure careful and consistent execution, I created a detailed guide on how to implement the visual elements across all materials and touchpoints.  

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My role: AD, Concept Design, Graphic Design, UI/UX Design

Copywriter: Mikko Eskelinen